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Effective Date: May 7, 2026
Last Updated: May 7, 2026
Welcome to FitHabitsNow (the “Website”), operated by Fit Habits LLC (“Company,” “we,” “us,” or “our”). Your privacy is important to us. This Privacy Policy explains how we collect, use, protect, and disclose personal information when you use our Website and related online services (collectively, the “Services”).
This Privacy Policy applies only to users located in the United States.
By accessing or using the Website or Services, you agree to this Privacy Policy.
1. INFORMATION WE COLLECT
1.1 Information You Provide Voluntarily
We may collect personal information you voluntarily provide, including but not limited to:
- Full name
- Email address
- Mobile phone number
- Business name
- Website URL
- Appointment or inquiry details
- Information submitted through forms, surveys, chat, or bookings
Providing personal information is voluntary; however, certain services may not be available without it.
1.2 Automatically Collected Information
When you visit the Website, we may automatically collect non-personal information such as:
- IP address
- Browser type and version
- Device type and operating system
- Pages viewed and time spent
- Referring and exit URLs
- Approximate location derived from IP address
This data is used for analytics, security, and Website optimization.
1.3 Cookies and Tracking Technologies
We may use cookies, pixels, and similar technologies to support Website functionality, analytics, security, and remarketing. You can disable cookies through your browser settings.
2. HOW WE USE YOUR INFORMATION
We use the information we collect to:
- Provide and deliver services you request
- Respond to inquiries and provide customer support
- Schedule and manage appointments
- Send transactional communications
- Send email communications in compliance with U.S. CAN-SPAM laws
- Send SMS/text messages only with valid opt-in consent
- Improve Website performance and user experience
- Comply with legal and regulatory obligations
We do not sell your personal information.
3. EMAIL MARKETING COMPLIANCE
If you provide your email address, we may send transactional emails and promotional emails where permitted by law. All marketing emails include a clear unsubscribe option. You may opt out of marketing emails at any time.
Opting out of marketing emails does not prevent delivery of transactional emails necessary to provide requested services.
4. TEXT / SMS MESSAGING POLICY (A2P / TCPA / CTIA)
4.1 Program Description
If you opt in, you may receive text messages from Fit Habits LLC, including:
- Transactional messages (appointment confirmations, reminders, service updates)
- Promotional messages (marketing offers, announcements, educational content), only with explicit consent
4.3 Message Frequency
Message frequency varies depending on your interaction with our Services.
4.2 Consent
By providing your mobile number and opting in, you provide express written consent to receive text messages. Consent is not a condition of purchase and is collected through a clear, unchecked opt-in mechanism.
Consumers opt in by submitting a consultation form on fithabitsnow.com that includes an unchecked checkbox stating: 'By checking this box, I consent to receive educational, informational, and occasional marketing text messages from Fit Habits LLC related to personal training. Messages may be sent using an automated system, CRM, or ATDS, and may include prerecorded or artificial voice messages, as well as text messages. Message frequency varies based on my interaction with the services. Message and data rates may apply. Consent is not a condition of purchase. I can opt out at any time by replying STOP, or get help by replying HELP to +1 301-691-4814.' Phone numbers and SMS consent may also be collected verbally during a consultation, in which case consent is documented in our system.
Example messages may include:
– 'Hi [name], this is Coach Tony at Fit Habits confirming your session Tuesday at 6 AM. Reply C to confirm or STOP to opt out.'
– 'Hey [name], reminder to send your weekly check-in photos and notes by tonight. –Coach Tony'
4.4 Fees
Message and data rates may apply.
4.5 Opt-Out
You may opt out at any time by replying STOP. You may receive one final confirmation message after opting out.
4.7 Transactional vs Promotional Messages
Transactional messages may be sent to fulfill services you request. Promotional messages are sent only with explicit opt-in and stop immediately upon opt-out.
4.8 Opt-In Confirmation
After opting in, you will receive a confirmation message that includes program details, business identity, message frequency, message and data rate disclosure, STOP/HELP instructions, and customer support contact information.
5. MOBILE INFORMATION SHARING
No mobile information (including phone numbers, SMS opt-in data, and consent records) will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service, is permitted. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
6. LIMITED SHARING WITH SERVICE PROVIDERS
We may share information with trusted service providers solely to operate our business (such as CRM platforms, SMS providers, hosting services, analytics tools). These providers are contractually obligated to protect your information and may not use it for their own marketing.
7. THIRD-PARTY LINKS AND REMARKETING
The Website may contain links to third-party websites. We are not responsible for their content or privacy practices. We may use third-party advertising platforms (such as Google) for remarketing purposes.
8. DATA SECURITY
We implement reasonable administrative, technical, and physical safeguards to protect personal information. No system is completely secure.
9. DATA RETENTION
We retain personal information only as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements.
10. CHILDREN’S PRIVACY (COPPA)
The Website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.
11. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy at any time. Changes will be posted with an updated Effective Date.
12. CONTACT US

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